I am a business development and partnerships lead. My extensive experience spans growth strategy, data analytics, event production, game production, marketing, mobile publishing, and trademark management.
Commitment, consistency, and passion define my approach to building partnerships and growth strategies that drive sustainable success.
That's me
I am a business development and growth leader with over a decade of experience in the games industry, focused on building strong commercial foundations for studios and digital products.
My career did not start in games. I trained as a paramedic and pursued dentistry before finding my professional home in an industry that has shaped me since the 1980s, back when I wore out more than a few C64 joysticks. That unconventional path forced me to reassess what I am truly good at and what kind of work I want to do.
Today, I bring an M-shaped skill set that combines deep experience in business development and partnerships with hands-on expertise in analytics, product, production, and project management. It is a rare combination that allows me to operate across the full commercial lifecycle of a game, from early positioning and market readiness to platform strategy, growth, and long-term scalability.
To me, business development is not a sales function. It is the discipline of turning strong products into strong businesses. From helping young studios become market-ready, to building strategic partnerships that accelerate growth, to using IP and portfolio strategy to enter new markets under strong commercial conditions.
Business development is the never-ending pursuit of growth. I love it, and it is where I do my best work.
How I can help
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Contact
Let’s talk partnerships and growth for your games. Whether you’re preparing for a store pitch, looking to strengthen your BD pipeline, or need a speaker for your event, I’d love to connect.
E-Mail: christian.haja@googlemail.com