Commitment, consistency, and passion define my approach to building partnerships and growth strategies that drive sustainable success.

That's me

I am a business development and growth leader with over a decade of experience in the games industry, focused on building strong commercial foundations for studios and digital products.

My career did not start in games. I trained as a paramedic and pursued dentistry before finding my professional home in an industry that has shaped me since the 1980s, back when I wore out more than a few C64 joysticks. That unconventional path forced me to reassess what I am truly good at and what kind of work I want to do.

Today, I combine deep experience in business development and partnerships with hands-on expertise in analytics, product, production and project management. That combination allows me to operate across the full commercial lifecycle of a game, from early positioning and market readiness to platform strategy, growth and long-term scalability.

To me, business development is not a sales function. It is the discipline of turning strong products into strong businesses and I love helping studios to become market-ready, build partnerships that accelerate growth, and use IP and portfolio strategy to enter new markets under strong commercial conditions.

That work is a never-ending pursuit. It is where I do my best work, and it is what gets me up in the morning.